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As we usher in the New Year, it’s a time of both reflection and excitement for the industry. The dynamic world of wine trends is constantly shaped by evolving consumer preferences, innovative methods, and an increasing enthusiasm for varied wine experiences. This shifting landscape offers thrilling prospects for all establishments, including yours, to innovate and elevate the quality of their selections.

Bermar stands as a beacon in this ever-changing landscape, as our preservation systems go beyond just maintaining the freshness of wine and Champagne. Trusted by over 50,000 customers in more than 90 countries, they are powerful tools for unlocking new possibilities in the wine service industry. By ensuring each bottle is perfectly preserved, Bermar systems empower venues to broaden their wine selections, embrace emerging trends, and tailor unique experiences for each guest. 

Today, let’s explore how Bermar systems can not just adapt to but actively shape and unlock new emerging trends and opportunities for your venue, enhancing every glass poured and every customer’s experience in 2024 – and beyond. 

Premiumisation

You’d think the ‘premiumisation’ train would eventually slow down, however, as 2024 unfolds, the wine industry’s focus on it is more pronounced than ever!

Central to this trend is the strategic implementation of nuanced pricing strategies and the careful showcasing of exceptional wine varieties. This approach is not just about enhancing the wine list but about crafting an experience that resonates with quality and exclusivity. 

PROOF Insight reveals that 92% of consumers are likely to recommend venues where they perceive the wine quality as very good or excellent. This statistic underscores the vital role of premiumisation in not only sustaining a venue’s profitability in challenging markets but also in forging a strong, positive reputation among discerning wine enthusiasts.

Show Some Local Wine Appreciation!

With local wine production on the rise and 6 in 10 consumers seeking local products, as shown by IWSR research, Bermar’s systems have become essential for venues to cater to this demand. This consumer shift, with 80% claiming they will continue this behaviour into the upcoming years, positions Bermar’s technology as a key facilitator in meeting this demand.

Our systems enable venues to offer a wide and adventurous array of local wines, catering to the curiosity and evolving palates of patrons. More than just keeping still and sparkling wines at their peak freshness, Bermar’s technology ensures that each bottle, whether it’s a widely celebrated local favourite or a hidden gem from a nearby vineyard, is served in its optimal condition. 

This not only enhances the customer experience by showcasing the true character and subtlety of these wines but also fosters a closer connection between consumers and their local vineyards. By reducing the risk of waste, venues can confidently expand their local wine selections, supporting the local wine industry’s growth and sustainability.

Conscious Choices: Embracing Sustainability 

As we progress through 2024, the wine industry is witnessing a significant shift towards sustainability, particularly in the realm of reducing food and drink waste. This trend reflects a deeper consumer awareness of sustainability’s impact, extending to their dining and drinking choices. Notably, over one-third of UK consumers now show a preference for sustainable products that contribute to waste reduction. This marks a clear alignment with broader environmental concerns and highlights the importance of sustainability in consumer decisions.

Bermar systems, known for their exceptional wine and Champagne preservation capabilities, are perfectly poised to support this eco-conscious movement. By ensuring precise preservation of still and sparkling wine bottles, these systems enable venues to offer a diverse range of wines by the glass without the risk of waste. This approach is not only environmentally responsible but also resonates with the growing number of consumers seeking sustainable dining experiences.

Elevating Wine and Food Pairings

The art of wine and food pairing, an integral aspect of the culinary experience, is always in ebb and flow across the sector. This constant reinvention in the kitchen opens up a plethora of possibilities for new and exciting pairings with both still and sparkling wines, inviting an exploration of flavours and experiences. In fact, with over 50% of Gen Z and Millennial wine drinkers expressing a keen interest in regularly exploring new and different wine styles, there lies a golden opportunity for venues to captivate this adventurous audience with innovative and diverse pairings, perfectly preserved and presented. 

By enabling venues to offer a wider range of fresh & delicious wines, Bermar opens up a world of possibilities for pairing with various cuisines. This versatility is vital for curating pairings that enhance and complement the flavours of both the dish and the wine. It’s not just about serving wine; it’s about creating a harmonious blend of tastes and aromas that elevate the overall dining experience. 

Our technology thus becomes a key ally for all chefs, sommeliers, and hospitality professionals alike, aiming to craft memorable moments, catering seamlessly to the trend of sophisticated and thoughtfully curated pairings.

Personalising Wine Experiences

The burgeoning trend of unique wine flight experiences finds a perfect partner in Bermar’s preservation systems, particularly with a focus on the wines themselves, rather than solely on how it’s tastes blend with food. 

Imagine a ‘Tour of Italy’ wine flight, where guests can savour a selection of Italian wines, each echoing the distinct terroir and tradition of its region. Or consider a ‘Bold Reds’ flight, showcasing a variety of full-bodied red wines, perfect for those who appreciate deeper, more complex flavours. 

These curated flights, made possible by Bermar’s technology, offer a bespoke exploration centred on the wine’s own character and story, adding an educational and interactive element to the dining experience and enhancing guest engagement and satisfaction. This approach aligns perfectly with the trend of premiumisation, discussed earlier, as it delivers exclusivity and personalisation. 

Innovating with Wine Cocktails

The rising popularity of wine cocktails, a fusion of tradition and innovation, is more than just a trend; it’s a reflection of changing consumer preferences. Research shows that 35% of consumers are aware of wine cocktails, and 36% of those familiar with spritzes have tried them in On-Premise venues, indicating a strong appeal. 

With our preservation systems, venues can dive into the creative world of wine-based cocktails with confidence. A classic Sangria can be prepared using perfectly preserved red wine, ensuring the base flavour is always fresh and vibrant. Similarly, venues can experiment with trendy wine spritzers or crisp white wines, knowing that each will maintain its intended profile. 

This capability to preserve the integrity and freshness of all still and sparkling wines fosters an environment of creativity, allowing mixologists to craft unique and sophisticated wine cocktails. Not to mention, the reduced wastage due to Bermar’s technology means these creative endeavours are not only artistically fulfilling but also economically and environmentally sustainable. 

Charting the Future of Wine Service with Bermar

As we embrace the shifting landscapes of the wine world, Bermar’s professional wine & Champagne preservation systems stand as key enablers in this journey of discovery and innovation. 

By offering a spectrum of opportunities – from personalised wine experiences to sustainable cocktail creations – Bermar is not just a part of the global wine narrative; it’s helping to write it. For venues looking to stay ahead in an ever-evolving industry, Bermar offers the tools to do so responsibly and sustainably. Together, let’s continue to shape the future of wine service, one glass at a time.

Interested in learning more about our systems – learn all the ins and outs behind our preservation technology by visiting this article.

 

Header image credited to: Sühring | You can also visit their Instagram here. 

 

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